About
Us
01
Vision
Who We Are
Advertising and Marketing Experts who saw a group of businesses deserving of high-quality Marketing
We are an agency Based in Bryanston, Johannesburg that focuses on all your marketing needs with the mission of kick-starting your new business or growing your existing one through a cohesive and consistent brand presence.
By combining our big-agency experience with a personal, hands-on approach, Arrhythmia Digital helps businesses across South Africa and beyond to be seen, heard and found online. Our goal is to make your business visible recognisable, reachable and accessible at the click of a button. We focus on this so that you can focus on what truly matters, your business and passion for helping people.
02
People
Leadership Team
Beth De Carle
Co-Founder
Beth is structure and process-driven, passionately bringing together all phases of the puzzle from the outside in. Keeping her clients happy is not just her favourite part of the job, it’s her main priority. Her Honours Qualification in Marketing, along with her digital and social work experience is part of the reason Arrhythmia was born.
Beth has spent the majority of her work experience working with arguably South Africa’s biggest telecommunications company Vodacom, one of the World’s Biggest skincare companies under Beiersdorf and the biggest global consumer coffee brand Nescafé. Her role was to manage client relations and coordinate structure and team deliverables, ensuring the work always got to the client on time and as seamlessly as possible. Beth thrives in creating calm amongst chaos, she brings seemingly impossible asks and ensures professional quality for the end deliverables.
It is safe to say that with her local and International experience and passion for people, your Business is in the best hands.
Ethan Weston
Director and Co-Founder
Ethan is a brand storyteller, creative thinker, problem-solver and Creative Director who thrives on building new brands and growing existing ones. He drives client visions through his expertise gained both in the field and through his foundational qualifications in Creative Brand Communication, Digital Marketing Strategy and Photography.
With experience across industries including Automotive, Food, Healthcare, Pharmaceutical and Financial sectors, Ethan has collaborated with some of South Africa’s and the world’s most recognised brands such as BMW, Coca-Cola, Nando’s, AB InBev, Beiersdorf and Mondelēz.
During his career, Ethan recognised a significant quality and opportunity gap. Many SMEs and larger organisations without in-house marketing teams were not being given the chance to have their businesses seen and heard in the right places. This insight led him to create an agency model that combines industry-level creative expertise with strategic insight to deliver high-quality, personalised brand and digital marketing solutions for businesses looking to grow their visibility and impact.
03
Clients
Brands We Work On
